Keeping track of the newest social media platforms can be exhausting for many adults. Taking the time to figure out where teens focus their attention, though, offers a rare opportunity to deliver education they’ll actually engage with. Amy and Mike invited educators Jackie Pollina and Josh Kariyev to open a window into the surprising world of test prep TikTok.
What are five things you will learn in this episode?
- What is TikTok?
- What makes TikTok an interesting platform to share educational content?
- How does the algorithm work for providers and viewers?
- How can an educator create worthwhile content on TikTok?
- What are valuable lessons learned from creating content on TikTok?
MEET OUR GUESTS
Jackie Pollina and Josh Kariyev are both the founders of J&J Test Prep, a company that prides itself on maintaining a modern, relatable feel for students. Jackie and Josh are both in their mid-20s, and, upon realizing that they had a knack for tutoring, turned down the traditional path to attend a graduate program and started their own business despite the cries from all around them that it was “too risky” at such a young age.
Jackie graduated with a 4.0 GPA from Hofstra University, where she majored in Philosophy; Josh graduated with a 3.96 GPA from NYU, where he majored in Mathematics.
Jackie and Josh, in maintaining a modern feel, run an academic TikTok account intended to get students more excited about learning as our world becomes increasingly digitized.
Fun Fact: Jackie and Josh are high school sweethearts – they’ve been dating since they were 15 years old!
ABOUT THIS PODCAST
Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.