Reducing Friction in the College Admissions Process

While qualifying for admission to a competitive college or university requires endless hours of study and commitment, applying to such a school should not. Is the application process as difficult as it used to be, and can it be further improved? Amy and Mike invited author and consultant Roger Dooley to explain the importance of reducing friction in the college admissions process.

What are five things you will learn in this episode?

  1. How does the Fogg Behavior Model illuminate problems in the college admissions process?
  2. What changes to the application process reduce friction?
  3. How does a focus on user experience improve the process?
  4. Is a certain level of friction desirable in the admissions process?
  5. What areas of the college application process can still be improved?


Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and is a columnist at He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound information forum online.

Roger has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Find Roger at


Maximizing College Admissions Yield by Reducing Friction
College Confidential
Fogg Behavior Model
Twitter: @rogerdooley
Roger Dooley at Forbes


Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.

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